Get paid for your expertise without showing up live

This is the foundation you need to make selling digital products easier than ever.

THE LAB IS CURRENTLY UNAVAILABLE

MAKE SELLING EASY

REACH MORE PEOPLE

GROW YOUR LIST

Selling digital products should be easy.

But right now, it's not.

In fact, you feel bombarded by the millions of strategies for selling digital products.

You're caught in an endless cycle of second-guessing your decisions.

The lack of clarity is making it really hard to move forward.

But if you had a straightforward roadmap, there would be no stopping you.

Your roadmap is here; this is the evolution your business has been waiting for.

Jessica grew her list by 500 and made over $1400 in 2 months

By adding digital products to her existing subscription box business, she was able to generate more income.

Learn how she took action and has seen AMAZING results!

Save time and grow your business with...

Empowered Business Lab

AVOID THE FLUFF

The Lab is straightforward and actionable to get you results. We don't do fluff.

GET TIME BACK

Selling digital products frees up your time so you can do more of what you love.

GAIN FLEXIBILITY

In the next evolution of your business, take a day off when you want to.

Why should *I* get to teach you?

  • In online business since 2013
  • Helped 50,000+ people sell digital products
  • Made +$3 million in digital product sales
  • MBA in Finance
  • 10 years in Corporate America
A white woman with dark hair wearing a black tshirt that says I don't do failure.

Words from Empowered Business Lab® Alumni...

I didn't have to piece all the info together and that was worth the price of this course. If you want to create an online business selling digital products, this is the best course out there.

-Rachelle

Within 2 1/2 months, I've added 1200 names to my email list, sold over a dozen of my printable products, AND gained 4 new customers for my core offering.

-Penny

Empowered Business Lab has given me hope for a future on my own terms and peace in knowing that I can turn my dream into something that lives and breathes. THANK YOU!

-Cathleen

I now have a product that I am proud of and believe in, plus plenty of future products brainstormed.

-Michelle

The Lab showed me how I could make money investing in myself and my own brand.

-Jeanine

I've had amazing feedback and testimonials from strangers, which show I have a good product. This program has been an amazing resource.

-Heather

Annemarie took the Lab, launched 4 courses, and made over $25,000! 😮

"I was going through a popular blogging course, but I was frustrated that there were so many things that I 'had to do' before selling my products online.

While going through the Lab, I created 5 funnels that brought in over $25,000 strictly to my small email list of subscribers.

I can't say enough about the value of this course. I got way more than I expected. I so appreciate the team's organization, attention to detail, and explicit step-by-step instructions. I could go on and on! If you sign up for this course, you will NOT be disappointed!"

-Annemarie Johnson, EBL Alum

Annemarie took the Lab, launched 4 courses, and made over $25,000! 😮

"I was going through a popular blogging course, but I was frustrated that there were so many things that I 'had to do' before selling my products online.

While going through the Lab, I created 5 funnels that brought in over $25,000 strictly to my small email list of subscribers.

I can't say enough about the value of this course. I got way more than I expected. I so appreciate the team's organization, attention to detail, and explicit step-by-step instructions. I could go on and on! If you sign up for this course, you will NOT be disappointed!"

-Annemarie Johnson, EBL Alum

See what's inside...

Empowered Business Lab

Your trusty roadmap that makes selling digital product easy.

Please note: All videos are made accessible with closed captions and searchable transcripts.

STEP 0:

Get unstuck so you can take action.

  • Define YOUR goals and your own success.
  • Set dates for your big milestones to keep you motivated.
  • Untangle your mindset so you can move forward.
  • Learn my unique HIKE Design™ framework to sell digital products.
Start Here course on iPad

STEP 1:

Digital Products That Scale on an iPad

Create your digital product.

  • Validate your digital product idea
  • Clearly solve your audience's problem
  • Craft the solution
  • Create your digital product
  • Package and price your digital product

Bonuses:

  • (1) eBook Canva template
  • (1) Workbook Canva template
  • 75+ Jumbo pack of promotional Canva template

STEP 2:

Plan your sales funnel.

  • My top 3 strategic digital product sales funnels: the Double Dip Funnel™, the Triple Dip Funnel®, and the Catch 'Em Funnel™
  • Sales funnel basics for digital products
  • Structuring your irresistible offer
  • Converting via email
  • Optimizing your funnel with data
  • Organic strategies to promote your funnel

Bonuses:

  • Monica's Funnel Tracking Spreadsheet
  • Sales Page Planning Guides
  • Nurture Sequence Email Swipe Copy
Funnels That Scale on an iPad

STEP 3:

Systems That Scale on iPad

Master the tech.

  • 50+ Video Tutorials
  • Building pages in Leadpages or Elementor
  • Closing the sale with SendOwl (Option #1)
  • Closing the sale with ThriveCart (Option #2)
  • Nurture your leads in Convertkit
  • Using Proof or WiserNotify for testimonials

Bonuses

  • 4 Sales Page Templates for Leadpages and Elementor
  • 3 Checkout Cart Templates for ThriveCart
  • [VIDEO] Delivering Digital Products with Thinkific
  • [VIDEO] How to Improve Conversions with HotJar

STEP 0:

Start Here course on iPad

Get unstuck.

  • Define YOUR goals and your own success.
  • Set dates for your big milestones to keep you motivated.
  • Untangle your mindset.
  • Learn my unique HIKE Design™ framework to sell digital products.

STEP 1:

Digital Products That Scale on an iPad

Create your digital product.

  • Validate your digital product idea
  • Clearly solve your audience's problem
  • Craft the solution
  • Create your digital product
  • Package and price your digital product

Bonuses:

  • (1) eBook Canva template
  • (1) Workbook Canva template
  • 75+ Jumbo pack of promotional Canva template

STEP 2:

Funnels That Scale on an iPad

Plan your sales funnel.

  • My top 3 strategic digital product sales funnels: the Double Dip Funnel™, the Triple Dip Funnel®, and the Catch 'Em Funnel™
  • Sales funnel basics for digital products
  • Structuring your irresistible offer
  • Converting via email
  • Optimizing your funnel with data
  • Organic strategies to promote your funnel

Bonuses:

  • Monica's Funnel Tracking Spreadsheet
  • Sales Page Planning Guides
  • Nurture Sequence Email Swipe Copy

STEP 3:

Systems That Scale on iPad

Master the tech.

  • 50+ Video Tutorials
  • Building pages in Leadpages or Elementor
  • Closing the sale with SendOwl (Option #1)
  • Closing the sale with ThriveCart (Option #2)
  • Nurture your leads in Convertkit
  • Using Proof or WiserNotify for testimonials

Bonuses

  • 4 Sales Page Templates for Leadpages and Elementor
  • 3 Checkout Cart Templates for ThriveCart
  • [VIDEO] Delivering Digital Products with Thinkific
  • [VIDEO] How to Improve Conversions with HotJar

Templates for sales pages, checkout carts, Canva, emails, funnel tracking, and more!

  • Jumpstart your progress and fast-track your success with ready-for-you resources. $397 value
THE LAB IS CURRENTLY UNAVAILABLE

Monica helped me find my momentum and my want to pursue my business again.

I was burned out and at an all-time low. I really just wanted to quit and close down. But I hated the thought of telling my daughters I was a failure.

In the first quarter after implementing the Lab, I made more money on my digital products than I did the entire year before!

Thank you for pushing me out of my comfort zone and into a place where I have momentum and growth.

-Ruth Rackley, EBL Alum

Is the Lab
right for YOU?

  • You're an online business owner, digital creator, or blogger ready to monetize your content with a profitable product of your own.
  • You're a service provider with limited time, having difficulty scaling your business.
  • You're already selling digital products but sales aren’t going as expected, or you’re ready to enhance your product suite.
  • You know that building a business takes time and hard work. You're ready to create something that is more passive and serves your audience on repeat.

If any of these sound like you, your business is the perfect fit for the
Empowered Business Lab.

I'M READY TO JOIN THE LAB!

Are you ready to celebrate like this?

Anne Testimonial $3677
Becky Beach Testimonial

Here's what to do...

JOIN THE EMPOWERED BUSINESS LAB

CREATE YOUR PRODUCT & FUNNEL

MAKE SALES (AND FEEL GOOD ABOUT IT!)

You have questions, I have answers. 👇

The Empowered Business Lab is ideal for bloggers, content creators, and online business owners who want to create and sell digital products. It is also for service providers who want to take their knowledge and turn it into a digital product.


This program will help you whether you're new to digital products, already selling digital products, or you're ready to scale your business by selling digital products.

Yes! There are so many moving parts involved with building a profitable digital product. The Empowered Business Lab will help you create a sales machine behind the products you already have, making them profitable. The program will also help you brainstorm, design, and launch complimentary products so you can build out your product suite, then multiply your revenue with order bumps, upsells, and downsells.

There are four core software programs you need to build digital products.


Landing Page Software - where you build your sales pages, we use LeadPages and Elementor for WordPress.


Design software - where you will create your digital product, we use the free software Canva and Google Sheets.


E-Commerce Software - where your customer will checkout and purchase your product, we use SendOwl and ThriveCart.


Email Service Provider - where you collect and email your customers, we use ConvertKit.


You do NOT need to use our exact tech stack to be successful in this program, these are just suggestions! You simply need a place to create a sales page, have a place for customers to checkout, and an email service provider. Please see our other FAQs for details about what to expect for costs for software.


Please note that we will not teach you how to build a website in this program.

At a bare minimum, you will need a landing page builder, email service provider, and e-commerce platform. We put together different options and our recommendations here.


If you use our preferred tech stack option, you can expect to spend about $102/month. There are cheaper alternatives we teach as well that you will find linked above.

We are always available over email to answer questions about the program.


You are able to add on our Empowered Business Society for just $29/month at the time of purchase which will give you access to Monica and team if you have questions you'd like to ask specific to your business. The option to add on the Society is presented after you make your purchase of the Lab.

In short, no! We will help you narrow your niche and product idea; however, already having an audience for a jump-off point will accelerate how fast you can sell your products.


It will work for both. The strategies and tactics in the program have been tested multiple times for both audiences.


A B2B audience sells to business owners (for example, this course is a B2B course), while a B2C audience sells to end-users (for example, a budgeting blog that sells to moms).

Yes! Immediately after enrolling, you'll get access to the entire Empowered Business Lab program.

Yes, you'll receive lifetime access as per our terms of service.

Due to the digital nature of this course, all sales are final. We take your investment seriously by being incredibly transparent on this sales page and in our marketing materials. If you're unsure whether the Empowered Business Lab is a fit for you, please contact us at help@monicafroese.com so we can help you with your decision. Read our full policies in our terms and conditions.

Empowered Business Lab

Selling digital products should be easy. We can help.

Empowered Business Lab
  • The Empowered Business Lab® Core Curriculum (Lifetime Access, see our terms) $1997 value
  • Core Suite of Funnel Page Templates for Elementor Leadpages, and ThriveCart $397 value
  • 100+ Canva Templates for promo graphics, testimonial graphics, eBooks, and more $297 value
  • All-Inclusive Funnel Tracking Spreadsheet to read and assess data $97 value