Black Friday Special!

Enroll TODAY and get immediate access to the program before the next guided experience starts in January!

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Your comprehensive guide for
creating and selling
digital products.

Take your expertise and put it into a profitable digital product that sells (almost) on autopilot. Don't sell your soul to the free content gods. Inside the Empowered Business Lab, you'll learn how to create a base of loyal fans who can't wait to buy your next thing!

JOIN THE EMPOWERED BUSINESS LAB TODAY

Your comprehensive guide for creating and selling digital products.

Take your expertise and put it into a profitable digital product that sells (almost) on autopilot. Don't sell your soul to the free content gods. Inside the Empowered Business Lab, you'll learn how to create a base of loyal fans who can't wait to buy your next thing!

You are burnt out creating free content with little to no return on all the time you spend. 😩

It's time to QUIT the endless cycle of free content and burnout. 🚫

Your brain is NOT free.

You deserve to make an income from your hard work.

What if you could take your expertise, create something ONCE, then sell it over and over again with a simple system?

That's the magic of digital products! 😍

Show up with your expertise and I'll help you craft it into an irresistible digital product that your audience can't say no to.

Inside my newest program, I'll walk by your side from creating to selling your most profitable digital product... ever.

Monica Leaning Against Fridge Looking to the Side

You're tired from running on the endless hamster wheel of free content and lengthy blog posts... who can blame you?

I'm giving you permission to hop off now.

Monica on iPhone with Blue Background

Does this sound familiar?

As an online business owner and content creator, you often wonder...

  • What's the next piece of free content I should create?
  • Will this new blog post be "the one" that goes viral?
  • When can I stop spending so much time writing new content?
  • How can I make money from my email list? Do they even remember me?
  • How can I make money WITHOUT display ads or sponsored posts?
  • How can I connect better with my audience so they will actually purchase something from me?

❌ Pushing out endless free content is NOT the answer to creating a sustainable, money-making business. ❌

If you're looking for a different way to scale your online business, you're in the perfect place.

After completing the Lab, you will have...

Gif - Fly in of Monica Working at Her desk
  • Created an amazing digital product you're actually PROUD to share with your audience.
  • Cultivated an email list of people who are excited and ready to pay you ACTUAL money.
  • Sold your new digital product using my top 3 highest-converting sales funnel methods.
  • Had several "a-ha!" moments for your business, allowing you to shatter your biggest business roadblocks.
  • Spent less time creating free content and spent more time doing revenue-generating activities in your business.
  • Eliminated the stress of thinking about how you will make money in your business, and have a clear path to move forward.

Monica helped me find my momentum and my want to pursue my business again.

I was burned out and at an all-time low. I really just wanted to quit and close my blog down. But I hated the thought of admitting I was a failure and for my daughters, I wanted to show them they can be a stay at home mom and also be a business owner.

The material in the course doesn't take a rocket scientist to understand, but it does take an open mind and a willingness to do the hard work.

In the first quarter of 2021, I have made more money on my digital products than I did all last year!

Thank you for pushing me out of my comfort zone and into a place where I have momentum and growth. I can't wait to see how the rest of my year explodes.

-Ruth Rackley, EBL Alum

Are you an action-taker like Ruth?

When you join during Black Friday, you'll get immediate access to the entire Empowered Business Lab™ program before the January cohort starts on January 24th, 2022!

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Empowered Business Lab Logo

The Entire Empowered Business Lab program + Bonus Content + 3 Month Guided Experience

$1997 $997

Or 3 monthly payments of $347

JOIN TODAY!

Meet some more of my amazing Empowered Business Lab Alumni...

I wanted to make money with my blog that didn't involve a million ads on the page and affiliates.

The Lab showed me how I could make money investing in myself and my own brand.

I created not one, but THREE products to sell to the world!

The EBL team are second to none and absolute delights to work with. They put their all into their teaching and students.

-Jeanine

EBL will guide you step-by-step and provide a working blueprint for each process necessary to sell digital products. Plus the community is fantastic and will be a sounding board and cheerleader for your success.

Within 2 1/2 months, I've added over 1,200 names to my email list using the free opt-in, sold over a dozen of my tripwire printable products, AND gained 4 new customers for my core offering (travel service consultation).

-Penny

Monica is focused on getting you up and running as soon as possible. She educates you on the reasons things work so well (or don't) and gives you the tools you need to make the proper decisions for your business.

Empowered Business Lab has given me hope for a future on my own terms and peace in knowing that I now have the tools and support I need to turn the dream into something that lives and breathes. THANK YOU, Team Monica!

-Cathleen

I learned to really dig deep and analyze what I can offer my readers, and the many ways that I can provide free value as well as paid resources.

I now have a product that I am proud of and believe in. I also have plenty of future products now brainstormed that I would never have sat down and focus on to this level.

-Michelle

I feel like I finally have ALL the tools and processes I need to run a successful digital product business. I didn't have to piece all the info together and that was worth the price of this course.

If you want to know the steps and the tech of how to create an online business selling digital products, this is the best course out there.

-Rachelle

Learning how to validate your product was SUPER helpful. I've had amazing feedback and testimonials from strangers, which show I have a good product.

This program has been an amazing resources and the limited-time access forced me to actually make my product which was good.

-Heather

Tricia knew something needed to change for her blog...

Peek into the 1:1 chat I recently had with my student Tricia. She explains why what she was doing as a blogger wasn't working and how the Lab helped her get on the right track!

See what's inside...

Learn how to create and sell digital products so you can stop shooting in the dark creating free content, and start generating income from your knowledge and expertise.

Many of my students join the Lab because they feel stuck, confused, or unclear about what steps they need to take to move their business forward.

Before we dive into creating a digital product, we are going to get you unstuck from wherever you're currently at...

  • Define YOUR goals. What's your real WHY? What are your financial goals? How do you want to help your audience?
  • Set dates for your big milestones to keep you motivated. We'll lock in exactly when you want to finish your digital product, set up your sales funnel, launch your product, and make your first sale.
  • Untangle your mindset. I want you to go through the Lab with confidence sou can break out of your comfort zone and make BIG strides in your business
  • Get to know my unique HIKE Design™ framework. This is the cornerstone of the program and will help you create the PERFECT journey for your customers, grow your email list, and convert your new subscribers into paying customers! 🎉
Monica wearing her I am empowered t-shirt

You've set your goals and you're ready to move full steam ahead creating your profitable digital product! In Digital Products that Scale™, you'll learn how to create a digital product that your audience actually WANTS to buy. This isn't just what to do, it's your complete strategy on how to do it.

  • Validate Your Idea. Many of my students have created products in the past, but haven't actually been able to sell them. I'm going to show you my foolproof strategy that will ensure that the digital product you create is perfectly aligned with your audience's needs.
  • Solve the Problem. Learn the secret sauce to making your content irresistible.
  • Build the Solution. We'll uncover what's included in your product ladder and how everything works together to grow your list and increase sales
  • Create Your Digital Product. No fluff here: I have video tutorials, guides, templates, best practices, and step-by-step instructions for creating printables, spreadsheets, eBooks, or starter courses, that your audience will love AND will minimize customer support issues on your end.
  • Package and Price Your Digital Product. Learn my unconventional pricing strategies and give your customers an amazing experience with your product.

Bonuses:

  • (1) eBook Canva template. Simply fill it in with your own expertise and it's ready to sell!
  • (1) Planner Canva template. Help your customers take action on what they learn in the eBook with this action-taker's planner, customizable to your expertise and content.
  • 75+ Jumbo pack of promotional Canva templates for Pinterest, Instagram, Facebook, YouTube, and your sales pages, to redesign and use for your own business.

Now that you're finished creating your digital product, it's time to learn my best, high-converting strategies to sell them!

In Funnels that Scale™, I'll walk you through EXACTLY what the heck a sales funnel is, from the ground up. No matter where you are in your online business journey, you are about to become a sales funnel master!

  • Strategic Digital Product Sales Funnels. I'm taking you behind-the-scenes of my top three, high-converting funnels, the Double Dip Funnel™, the Triple Dip Funnel®, and the Catch 'Em Funnel™.
  • Digital Product Sales Funnel Basics. Learn the key parts that make up a sales funnel that will increase sales and conversions.
  • Creating an Irresistible Offer. Learn the anatomy of the most crucial pieces of your sales funnel, including tripwires, thank you pages, and checkout pages. Then, you'll get to map out your own strategies using my fill-in-the-blank guides.
  • The Money is in the Follow-Up. Leveraging emails are a KEY part of your customer's journey! I'm sharing how to further increase conversion rates by making the most of your email list, without feeling salesy or pushy.
  • Optimizing Funnel Data for Better Performance. I'm going to show you the most important numbers to pay attention to when it comes to reading data from your sales funnel and some super simple tips to optimize your funnel for better conversion rates.
  • Organic Strategies. There are A LOT of strategies you can use to promote your funnel other than paid advertising. I'm sharing 27 ways to share your funnel that don't cost a dime.

Bonuses:

  • MY Funnel Tracking Spreadsheet. This is the exact spreadsheet I use to keep track of important links, notes, and data about my funnels, now in your hands!
  • Sales Page Planning Guides. Map out your sales pages before you start building so you can clarify your copy and perfect your assets before getting into the nitty-gritty.
  • Email Swipe Copy. Get a head start on writing your nurture sequences, get copy ideas, and see how to cross-sell related products.

In the last section, you learned the strategies behind sales funnels, so now it's time to BUILD!

There are a lot of moving pieces to actually building your sales funnel, in Systems that Scale™, I'm leaving no stone unturned. In this section, I'm taking you behind-the-scenes with over 40 video tutorials showing you how to build the sales funnel that will sell your digital product profitably.

If you're not tech-savvy, I'm here for you! Systems that Scale will show you exactly where to click and what buttons to push to set up your sales funnel.

  • Building Landing Pages in Leadpages. Step-by-step videos that show you how to create landing pages, tripwire pages, linking them to your checkout system, and how to do it in the most efficient way possible so you don't waste any time.
  • Closing the Sale with SendOwl (Option #1). eCommerce: Learn how to set up a product in the checkout platform SendOwl and make the most from every purchase.
  • Closing the Sale with ThriveCart (Option #2). eCommerce: If ThriveCart better suits your business, I show you how to set up and deliver a digital product using the checkout platform ThriveCart.
  • Nurture Your New Friends through Email. I show you all my best tips and tricks for using the email service provider ConvertKit to increase sales, easily cross-promote products, and more.
  • Increase Conversions with Social Proof and Zapier. Testimonials and social proof are key to increasing sales, so I'll show you how to set up those little pop-ups on your landing pages that show customer purchases.

Plus these 6 BONUSES!

  • 4 Sales Page Templates for both Leadpages and Elementor, pre-designed are ready for your product!
  • 3 Checkout Cart Templates for ThriveCart, converting your customers better than ever
  • Our tech expert, Melissa, is inside our students-only Facebook group who can sort out even the most frustrating tech blunders.
  • VIDEO: Setting up your sales funnel pages with Elementor for WordPress
  • VIDEO: Delivering Digital Products Through Thinkific
  • VIDEO: How to See User Behavior with HotJar
Monica wearing her I am empowered t-shirt

Many of my students join the Lab because they feel stuck, confused, or unclear about what steps they need to take to move their business forward.

Before we dive into creating a digital product, we are going to get you unstuck from wherever you're currently at...

  • Define YOUR goals. What's your real WHY? What are your financial goals? How do you want to help your audience?
  • Set dates for your big milestones to keep you motivated. We'll lock in exactly when you want to finish your digital product, set up your sales funnel, launch your product, and make your first sale.
  • Untangle your mindset. I want you to go through the Lab with confidence sou can break out of your comfort zone and make BIG strides in your business
  • Get to know my unique HIKE Design™ framework. This is the cornerstone of the program and will help you create the PERFECT journey for your customers, grow your email list, and convert your new subscribers into paying customers! 🎉

You've set your goals and you're ready to move full steam ahead creating your profitable digital product! In Digital Products that Scale™, you'll learn how to create a digital product that your audience actually WANTS to buy. This isn't just what to do, it's your complete strategy on how to do it.

  • Validate Your Idea. Many of my students have created products in the past, but haven't actually been able to sell them. I'm going to show you my foolproof strategy that will ensure that the digital product you create is perfectly aligned with your audience's needs.
  • Solve the Problem. Learn the secret sauce to making your content irresistible.
  • Build the Solution. We'll uncover what's included in your product ladder and how everything works together to grow your list and increase sales
  • Create Your Digital Product. No fluff here: I have video tutorials, guides, templates, best practices, and step-by-step instructions for creating printables, spreadsheets, eBooks, or starter courses, that your audience will love AND will minimize customer support issues on your end.
  • Package and Price Your Digital Product. Learn my unconventional pricing strategies and give your customers an amazing experience with your product.

Bonuses:

  • (1) eBook Canva template. Simply fill it in with your own expertise and it's ready to sell!
  • (1) Planner Canva template. Help your customers take action on what they learn in the eBook with this action-taker's planner, customizable to your expertise and content.
  • 75+ Jumbo pack of promotional Canva templates for Pinterest, Instagram, Facebook, YouTube, and your sales pages, to redesign and use for your own business.

Now that you're finished creating your digital product, it's time to learn my best, high-converting strategies to sell them!

In Funnels that Scale™, I'll walk you through EXACTLY what the heck a sales funnel is, from the ground up. No matter where you are in your online business journey, you are about to become a sales funnel master!

  • Strategic Digital Product Sales Funnels. I'm taking you behind-the-scenes of my top three, high-converting funnels, the Double Dip Funnel™, the Triple Dip Funnel®, and the Catch 'Em Funnel™.
  • Digital Product Sales Funnel Basics. Learn the key parts that make up a sales funnel that will increase sales and conversions.
  • Creating an Irresistible Offer. Learn the anatomy of the most crucial pieces of your sales funnel, including tripwires, thank you pages, and checkout pages. Then, you'll get to map out your own strategies using my fill-in-the-blank guides.
  • The Money is in the Follow-Up. Leveraging emails are a KEY part of your customer's journey! I'm sharing how to further increase conversion rates by making the most of your email list, without feeling salesy or pushy.
  • Optimizing Funnel Data for Better Performance. I'm going to show you the most important numbers to pay attention to when it comes to reading data from your sales funnel and some super simple tips to optimize your funnel for better conversion rates.
  • Organic Strategies. There are A LOT of strategies you can use to promote your funnel other than paid advertising. I'm sharing 27 ways to share your funnel that don't cost a dime.

BONUSES:

  • Funnel Tracking Spreadsheet. This is the exact spreadsheet I use to keep track of important links, notes, and data about my funnels, now in your hands!
  • Sales Page Planning Guides. Map out your sales pages before you start building so you can clarify your copy and perfect your assets before getting into the nitty-gritty.
  • Email Swipe Copy. Get a head start on writing your nurture sequences, get copy ideas, and see how to cross-sell related products.

In the last section, you learned the strategies behind sales funnels, so now it's time to BUILD!

There are a lot of moving pieces to actually building your sales funnel, in Systems that Scale™, I'm leaving no stone unturned. In this section, I'm taking you behind-the-scenes with over 40 video tutorials showing you how to build the sales funnel that will sell your digital product profitably.

If you're not tech-savvy, I'm here for you! Systems that Scale will show you exactly where to click and what buttons to push to set up your sales funnel.

  • Building Landing Pages in Leadpages. Step-by-step videos that show you how to create landing pages, tripwire pages, linking them to your checkout system, and how to do it in the most efficient way possible so you don't waste any time.
  • Closing the Sale with SendOwl (Option #1). eCommerce: Learn how to set up a product in the checkout platform SendOwl and make the most from every purchase.
  • Closing the Sale with ThriveCart (Option #2). eCommerce: If ThriveCart better suits your business, I show you how to set up and deliver a digital product using the checkout platform ThriveCart.
  • Nurture Your New Friends through Email. I show you all my best tips and tricks for using the email service provider ConvertKit to increase sales, easily cross-promote products, and more.
  • Increase Conversions with Social Proof and Zapier. Testimonials and social proof are key to increasing sales, so I'll show you how to set up those little pop-ups on your landing pages that show customer purchases.

Plus these 6 BONUSES!

  • 4 Sales Page Templates for both Leadpages and Elementor, pre-designed are ready for your product!
  • 3 Checkout Cart Templates for ThriveCart, converting your customers better than ever
  • Our tech expert, Melissa, is inside our students-only Facebook group who can sort out even the most frustrating tech blunders.
  • VIDEO: Setting up your sales funnel pages with Elementor for WordPress
  • VIDEO: Delivering Digital Products Through Thinkific
  • VIDEO: How to See User Behavior with HotJar

The Empowered Business Lab™

(a $4,485 value)

  • The Empowered Business Lab Program. I'm showing you EVERYTHING you need to finally hop off the hamster wheel of free content and build a profitable digital product. $1,997 value
  • Monthly Live Q&A Calls with Monica or Hayley. My team and I show up live each month during your time in the cohort (January 24, 2022 - April 29, 2022) to dive deeper into strategies I teach in the course, show real-world examples, and answer student questions. $597 value
  • 3-Month Access to Dedicated Tech Support. In the January Cohort's Facebook group, you'll get support from our tech expert, Melissa, who can unravel even your trickiest tech hang-ups. $497 value
  • Sales Page Templates, Checkout Templates, Canva Templates, Funnel Tracking Spreadsheet, and more! Jumpstart your progress and fast-track your success with my library of ready-for-you resources. $397 value
  • BONUS: 3-Months of Support Inside the January 2022 Cohort EBL Facebook Group (Group opens January 24, 2022) $997 value

Plus, you'll get immediate access to almost $1,500 worth of bonus courses to help you push your new digital products into the world and start generating scalable income faster than ever!

BONUS #1: Funnel Feeders Course

(a $997 value)

You've created your digital product and built your high-converting sales funnel, so now it's time to get EYES on your funnel! Funnel feeders are strategies that drive people THROUGH your funnel.

In this BONUS course, you'll learn how to...

  • Launch an affiliate program to get new leads. Get the nitty-gritty details involved with setting up an affiliate program and step-by-step video walkthroughs of setting up your affiliate program in SendOwl and ThriveCart.
  • Launch your product to your email list with an introduction sale. Learn how to push leads through your funnels and launch a sale quickly with our done-for-you sales page template, email swipe copy, and promotional graphics.
  • Generate leads and sales with paid advertising on Pinterest and Facebook. With pieces taken from my now-retired Pinterest ads course, I'm taking you behind-the-scenes of my ads strategy that consistently brings new leads into my business. In this section of Funnel Feeders, you'll learn my unique 2-part ads strategy for Pinterest and Facebook ads, designed to pay for itself!

BONUS #2: Promotion Pushers Course

(a $397 value)

After you've mastered Funnel Feeders and started growing your email list, the Promotion Pushers course is designed to leverage your funnels and audience for ongoing sales.

In the BONUS course, you'll learn how to...

  • Leverage testimonials for sales. Learn several strategies for collecting testimonials from your customers.
  • Write compelling copy. Coming soon, we're bringing in a guest expert to teach you how to write compelling copy for your email list.
  • Capture more revenue with flash sales. I'm sharing how to prep your email list for advanced (yet easy!) targeting, timing strategies for a sale, and all the elements you'll need to prep ahead of time.

Plus, you'll get immediate access to almost $1,500 worth of bonus courses to help you push your new digital products into the world and start generating scalable income faster than ever!

BONUS #1: Funnel Feeders Course

(a $997 value)

You've created your digital product and built your high-converting sales funnel, so now it's time to get EYES on your funnel! Funnel feeders are strategies that drive people THROUGH your funnel.

In this BONUS course, you'll learn how to...

  • Launch an affiliate program to get new leads. Get the nitty-gritty details involved with setting up an affiliate program and step-by-step video walkthroughs of setting up your affiliate program in SendOwl and ThriveCart.
  • Launch your product to your email list with an introduction sale. Learn how to push leads through your funnels and launch a sale quickly with our done-for-you sales page template, email swipe copy, and promotional graphics.
  • Generate leads and sales with paid advertising on Pinterest and Facebook. With pieces taken from my now-retired Pinterest ads course, I'm taking you behind-the-scenes of my ads strategy that consistently brings new leads into my business. In this section of Funnel Feeders, you'll learn my unique 2-part ads strategy for Pinterest and Facebook ads, designed to pay for itself!

BONUS #2: Promotion Pushers Course

(a $397 value)

After you've mastered Funnel Feeders and started growing your email list, the Promotion Pushers course is designed to leverage your funnels and audience for ongoing sales.

In the BONUS course, you'll learn how to...

  • Leverage testimonials for sales. Learn several strategies for collecting testimonials from your customers.
  • Write compelling copy. Coming soon, we're bringing in a guest expert to teach you how to write compelling copy for your email list.
  • Capture more revenue with flash sales. I'm sharing how to prep your email list for advanced (yet easy!) targeting, timing strategies for a sale, and all the elements you'll need to prep ahead of time.

Are you a visual learner?

Watch this 15-minute video where I go behind-the-scenes to show you exactly what's inside the Lab and what you can expect as you make your way through the program!

We are thrilled to bring you a brand new guided experience for the Empowered Business Lab!

Starting January 24, 2022, we will be hosting a 3-month cohort of the Lab, which is what we've seen gets our students the BEST results. This timeline also comes with a new level of support and guidance from the Monica Froese Team.

Inside the cohort, everyone will be on the same timeline, working on their digital products, funnels, and launching together. All calls will be hosted in Zoom meetings where we will be face-to-face to support you and answer questions. (Getting face-to-face time with Monica and Team is something previous students said was a huge game-changer).

We are opening the doors to the cohort EARLY to allow you IMMEDIATE access to the Empowered Business Lab curriculum before our time together starts in January!

Plus, this timeline allows us to keep the price lower at $997, or 3 payments of $347!

Enrollment closes 11/29 until January.

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ENROLL NOW 👇

Empowered Business Lab Logo

$1997 $997

OR 3 MONTHLY PAYMENTS OF $347

  • The Empowered Business Lab Core Curriculum (Lifetime Access, see our terms)
  • Sales Page Templates for Elementor and Leadpages
  • Checkout Templates for Thrivecart
  • Canva Templates for promo graphics, testimonial graphics, and more
  • Canva templates to help you create your eBook, digital template, digital course, and more
  • MY Funnel Tracking Spreadsheet to read and assess data
  • 3-Month Access to Monthly Live Q&A Calls with Monica or Hayley (Operations Manager)
  • 3-Month Access to Dedicated Tech Support
  • BONUS: 3-Months of Support Inside the January 2022 Cohort EBL Facebook Group (Group opens January 24, 2022)
  • BONUS: Access to the Promotion Pushers Course through the end of the Cohort
  • BONUS: Access to the Funnel Feeders Course through the end of the Cohort

Don't forget, you're also backed by my
14-Day Happiness Guarantee.

You might still be on the fence about whether or not digital products are the best next step for your business.

I get it, trying something new can be intimidating!

I am so confident that the Empowered Business Lab is your secret weapon to taking your online business to new heights. Not only are you getting the entire program, but you're also getting a community of fellow entrepreneurs who are walking in your same shoes and excited to support you!

In the first 14 days of the program, you'll have time to set your goals and create your first digital product. If the program is not a fit for you (but do you really want to hop back on the hamster wheel of free content?!), I've got your back.

I offer my 14-Day Happiness Guarantee so that you can commit to the Empowered Business Lab risk-free for 14 days after you join.

Just reach out, show us how you put in the work, and we'll refund your payment. Full details here.

Annemarie was bogged down with all the things and wanted to focus on something OTHER than blogging, SEO, and social media.

"I was going through a popular blogging course and while I was learning a lot, I was frustrated that there were so many things that I "had to do" before marketing and selling my products online.

Monica's systems showed me that focusing on the part of my business that I love is actually the part that has the most earning potential. I get up every morning so excited to start working--I even put in 4-5 hours every morning/evening of my spring break beach vacation because I am enjoying this so much and am so motivated to see this through.

If you are ready to start or scale your online business, this course is for YOU! I can't say enough about the value of this course. I got way more than I expected. I so appreciate the team's organization, attention to detail, explicit step-by-step instructions. I could go on and on! If you sign up for this course, you will NOT be disappointed!"

-Annemarie Johnson, EBL Alum

Annemarie was bogged down with all the things and wanted to focus on something OTHER than blogging, SEO, and social media.

"I was going through a popular blogging course and while I was learning a lot, I was frustrated that there were so many things that I "had to do" before marketing and selling my products online.

Monica's systems showed me that focusing on the part of my business that I love is actually the part that has the most earning potential. I get up every morning so excited to start working--I even put in 4-5 hours every morning/evening of my spring break beach vacation because I am enjoying this so much and am so motivated to see this through.

If you are ready to start or scale your online business, this course is for YOU! I can't say enough about the value of this course. I got way more than I expected. I so appreciate the team's organization, attention to detail, explicit step-by-step instructions. I could go on and on! If you sign up for this course, you will NOT be disappointed!"

-Annemarie Johnson, EBL Alum

Is the Lab
right for YOU?

Who is the Lab for?

  • You're an online business owner, content creator, or blogger ready to monetize your content with a profitable product of your own.
  • You're a service provider with limited time, having difficulty scaling your business.
  • You're already selling digital products but sales aren’t going as expected, or you’re ready to enhance your product suite.
  • You're ready to scale your current business by selling digital products and turning your knowledge into a product you can sell over and over again.
  • You know that building a business takes time and takes hard work. You're ready to create something that is more hands-off and serves your audience over and over again.

Who is the Lab NOT for?

  • You are looking for a way to simply make money fast. Digital products are a great way to make money but they still take work.
  • You are looking for a program to help you create a signature program ($500+).
  • You're brand new to online business and don't want to put in the work it takes to start generating profit with digital products.
  • You are looking for an easy way to grow a business without putting in much time or effort.
  • You don't take personal responsibility and often blame the programs you take without doing what you're taught in the program.

If this sounds like you, then the Empowered Business Lab is your secret weapon to taking your business to the next level with digital products! 🚀

I'M READY TO JOIN THE LAB!

Are you ready to celebrate like my past students?

You have questions, I have answers. 👇

The Empowered Business Lab is ideal for bloggers, content creators, and online business owners who want to create and sell digital products. It is also for service providers who want to take their knowledge and turn it into a digital product.


This program will help you whether you're new to digital products, already selling digital products, or you're ready to scale your business by selling digital products.

There are four core software programs you need to build digital products.


Landing Page Software - where you build your sales pages, we use LeadPages and Elementor for WordPress.


Design software - where you will create your digital product, we use the free software Canva and Google Sheets.


E-Commerce Software - where your customer will checkout and purchase your product, we use SendOwl and ThriveCart.


Email Service Provider - where you collect and email your customers, we use ConvertKit.


You do NOT need to use our exact tech stack to be successful in this program, these are just suggestions! You simply need a place to create a sales page, have a place for customers to checkout, and an email service provider. Please see our other FAQs for details about what to expect for costs for software.


Please note that we will not teach you how to build a website in this program.

At a bare minimum, you will need a landing page builder, email service provider, and e-commerce platform. We put together different options and our recommendations here.


If you use our least expensive tech stack option, you can expect to spend about $90/month.


Yes! There are so many moving parts involved with building a profitable digital product. The Empowered Business Lab will help you create a sales machine behind the products you already have, making them profitable. The program will also help you brainstorm, design, and launch complimentary products so you can build out your product suite, then multiply your revenue with order bumps, upsells, and downsells.

The Empowered Business Lab is filled with detailed video tutorials, checklists, and step-by-step instructions to assist even the least tech savvy student.


If you know you have a hard time with tech, you'll get 3 months access inside the January cohort's Facebook group with our tech expert, Melissa, who can help you troubleshoot even the trickiest tech blunders.


Please note that if you struggle with tech, it might take you a little longer to get your new digital product sales funnel up and running. This does NOT mean that you won't be a successful student! It just means that you should come in prepared to do the work. Even our least tech savvy students are able to get through the program in 3 to 4 months with support.

In the Empowered Business Lab, I'll teach you how to create a sales funnel on your own platform that will attract leads and turn browsers into buyers.


Building your business on a platform like Etsy is tough because they own your checkout system and customer data, taking a lot of the power out of your hands, including collecting emails for your email list.


In the program, I'll teach you how to take your digital products and build a sales machine on your own platform that gives you the power to connect with your customers, retarget them with other products, and upsell them with other offers, all of which is not possible with Etsy.

Absolutely! We will take you through exercises for deciding on your product idea based on what you already know and are good at, validating your product idea using free tools, and deciding what digital product to build based on our validation exercises.

In short, no! We will help you narrow your niche and product idea; however, already having an audience for a jump-off point will accelerate how fast you can sell your products.


You'll get access to our best strategies to promote your funnel through organic strategies and at this time, paid strategies. These strategies are in the Bonus Promotion Pushers and Funnel Feeders courses.

It will work for both. The strategies and tactics in the program have been tested multiple times for both audiences.


A B2B audience sells to business owners (for example, this course is a B2B course), while a B2C audience sells to end-users (for example, a budgeting blog that sells to moms).

We proudly offer a 14-Day Happiness Guarantee for any purchases made of the Empowered Business Lab after February 1, 2021. Learn more about the requirements for receiving a refund in our terms and conditions.

Yes! Immediately after enrolling, you'll get access to the entire Empowered Business Lab program and bonus material. You will receive the link to join the January Cohort Facebook Group on January 24, 2022.

YES! When you join the Lab during Black Friday, you'll get immediate access to the content before the next cohort of students starts on January 24, 2022.


You will get the opportunity to start diving into the content and strategies before we begin building our digital product sales funnels together in January.


You'll receive lifetime access to the core curriculum of the Empowered Business Lab for as long as the program is actively being sold. This includes Digital Products That Scale, Funnels That Scale, and Systems That Scale.


Please make sure to review our our terms and conditions before purchasing.

No! You get to choose the path you want to take to promote your products, whether that's organically or with ads.


If you'd like to use ads, you'll get immediate access to our Funnel Feeders and Promotion Pushers courses, which teach the bulk of our promotion strategies.

The Empowered Business Lab includes a 3-month guided experience to help you make your way through the content with a group of other business owners. The next experience starts on January 24, 2022 and ends April 29th, 2022. If you need support after our three months together, you can join the next 3-month cohort for just $197.


You made it to here... still on the fence?

I know you're here on this page because you're unhappy with your current business model. You need a change.

You've been giving away all your knowledge for free, and the strategies you thought would be working sooner, simply aren't.

You have a fiery passion (it's why you started your business!) and to be frank, you're smart.

I want you to know that your brain is NOT free. Just like every other job in the world, you deserve to get paid for your expertise... not just for recommending other people's products or showing someone else's ad on the platform that YOU built.

Joining the Empowered Business Lab™ is risk-free. You're backed by my 14-Day Happiness Guarantee, so you have nothing to lose (and everything to gain).

You've come this far in your business and I'm CONFIDENT that YOU have what it takes to really make something of it. I want you to be my next student featured on this page. Will you join me?

JESSICA JUMPED IN AND SAW RESULTS!

Jessica has a subscription box service (physical products!) and wanted to start adding digital products to her business to generate more income and become more profitable.

Learn why she took the dive and joined the Lab. She finally took action and has seen AMAZING results!

I am SO EXCITED to be your teacher.

I started my first blog in 2013 while working in corporate America and suffering from severe postpartum PTSD. Soon after having my daughter, I realized that I could turn my blog into a real business if I gave it 100%. Not only could I make an income for my family, but I could also spend more time with my daughters and give a voice to working mothers struggling with the same feelings I had.

Digital products quickly became the most profitable line item for my business. Since starting my blog, I've made millions using my unique sales funnel strategies for my digital products and courses.

If you want to learn how to create and sell digital products and take your business to the next level, you are in exactly the right place. I hope you'll join me in the Empowered Business Lab!

Hi, I'm Monica! standing at kitchen counter
Hi, I'm Monica! standing at kitchen counter

I am SO EXCITED to be your teacher.

I started my first blog in 2013 while working in corporate America and suffering from severe postpartum PTSD. Soon after having my daughter, I realized that I could turn my blog into a real business if I gave it 100%. Not only could I make an income for my family, but I could also spend more time with my daughters and give a voice to working mothers struggling with the same feelings I had.

Digital products quickly became the most profitable line item for my business. Since starting my blog, I've made millions using my unique sales funnel strategies for my digital products and courses.

If you want to learn how to create and sell digital products and take your business to the next level, you are in exactly the right place. I hope you'll join me in the Empowered Business Lab!

We are thrilled to bring you a brand new guided experience for the Empowered Business Lab!

Starting January 24, 2022, we will be hosting a 3-month cohort of the Lab, which is what we've seen gets our students the BEST results. This timeline also comes with a new level of support and guidance from the Monica Froese Team.

Inside the cohort, everyone will be on the same timeline, working on their digital products, funnels, and launching together. All calls will be hosted in Zoom meetings where we will be face-to-face to support you and answer questions. (Getting face-to-face time with Monica and Team is something previous students said was a huge game-changer).

We are opening the doors to the cohort EARLY to allow you IMMEDIATE access to the Empowered Business Lab curriculum before our time together starts in January!

Plus, this timeline allows us to keep the price lower at $997, or 3 payments of $347!

Enrollment closes 11/29 until January.

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ENROLL NOW 👇

Empowered Business Lab Logo

$1997 $997

OR 3 MONTHLY PAYMENTS OF $347

  • The Empowered Business Lab Core Curriculum (Lifetime Access, see our terms)
  • Sales Page Templates for Elementor and Leadpages
  • Checkout Templates for Thrivecart
  • Canva Templates for promo graphics, testimonial graphics, and more
  • Canva templates to help you create your eBook, digital template, digital course, and more
  • MY Funnel Tracking Spreadsheet to read and assess data
  • 3-Month Access to Monthly Live Q&A Calls with Monica or Hayley (Operations Manager)
  • 3-Month Access to Dedicated Tech Support
  • BONUS: 3-Months of Support Inside the January 2022 Cohort EBL Facebook Group (Group opens January 24, 2022)
  • BONUS: Access to the Promotion Pushers Course through the end of the Cohort
  • BONUS: Access to the Funnel Feeders Course through the end of the Cohort

More Questions?

We're here for you! If you have a question that wasn't answered on this page, or you just need advice whether the Lab is the right fit for you and your business, just click the purple chat icon in the bottom right corner, ask your question, and a member of the Monica Froese Team will get back to you shortly!