Sell without feeling weird about it.

The Empowered Business Lab teaches you how to sell naturally with strategies that just make sense.

JOIN THE EMPOWERED BUSINESS LAB TODAY

Monica helped me find my momentum and my want to pursue my business again.

I was burned out and at an all-time low. I really just wanted to quit and close my blog down. But I hated the thought of admitting I was a failure and for my daughters, I wanted to show them they can be a stay at home mom and also be a business owner.

The material in the course doesn't take a rocket scientist to understand, but it does take an open mind and a willingness to do the hard work.

In the first quarter of working with Monica, I made more money on my digital products than I did all last year!

Thank you for pushing me out of my comfort zone and into a place where I have momentum and growth. I can't wait to see how the rest of my year explodes.

-Ruth Rackley, EBL Alum

Meet more of my amazing Empowered Business Lab Alumni...

The Lab showed me how I could make money investing in myself and my own brand.

The EBL team are second to none and absolute delights to work with. They put their all into their teaching and students.

-Jeanine

Within 2 1/2 months, I've added over 1,200 names to my email list using the free opt-in, sold over a dozen of my tripwire printable products, AND gained 4 new customers for my core offering (travel service consultation).

-Penny

Empowered Business Lab has given me hope for a future on my own terms and peace in knowing that I now have the tools and support I need to turn the dream into something that lives and breathes. THANK YOU, Team Monica!

-Cathleen

I learned to really dig deep and analyze what I can offer my readers. I now have a product that I am proud of and believe in, plus plenty of future products now brainstormed.

-Michelle

I didn't have to piece all the info together and that was worth the price of this course. If you want to create an online business selling digital products, this is the best course out there.

-Rachelle

I've had amazing feedback and testimonials from strangers, which show I have a good product. This program has been an amazing resource.

-Heather

See what's inside...

Sell digital product without feeling weird about it.

STEP 0:

You'll get unstuck from wherever you're currently at...

  • Define YOUR goals.
  • Set dates for your big milestones to keep you motivated.
  • Untangle your mindset.
  • Learn my unique HIKE Design™ framework to sell digital products.
Start Here course on iPad

STEP 1:

Digital Products That Scale on an iPad

You'll create a digital product that your audience actually WANTS to buy.

  • Validate Your Digital Product Idea
  • Clearly Solve Your Audience's Problem
  • Build the Solution
  • Create Your Digital Product
  • Package and Price Your Digital Product

Bonuses:

  • (1) eBook Canva template
  • (1) Workbook Canva template
  • 75+ Jumbo pack of promotional Canva template

STEP 2:

You'll master the sales funnel and use it to sell naturally.

  • My Top 3 Strategic Digital Product Sales Funnels: The Double Dip Funnel™, the Triple Dip Funnel®, and the Catch 'Em Funnel™
  • Sales Funnel Basics for Digital Products
  • The Anatomy of an Irresistible Offer
  • The Money is in the Email Follow-Up
  • Optimizing Funnel Data for Better Performance
  • Organic Strategies to Promote Your Funnel

Bonuses:

  • MY Funnel Tracking Spreadsheet
  • Sales Page Planning Guides
  • Nurture Sequence Email Swipe Copy
Funnels That Scale on an iPad

STEP 3:

Systems That Scale on iPad

Over 50 video tutorials showing you how to build the sales funnel that will sell your digital product.

  • Building Pages in Leadpages or Elementor
  • Closing the Sale with SendOwl (Option #1)
  • Closing the Sale with ThriveCart (Option #2)
  • Nurture Your New Friends in Convertkit
  • Increase Conversions with Social Proof: Use Proof or WiserNotify for testimonials pop-ups on your pages

Bonuses

  • 4 Sales Page Templates for Leadpages and Elementor
  • 3 Checkout Cart Templates for ThriveCart
  • [VIDEO] Delivering Digital Products with Thinkific
  • [VIDEO] How to Improve Conversions with HotJar

STEP 0:

Start Here course on iPad

You'll get unstuck from wherever you're currently at...

  • Define YOUR goals.
  • Set dates for your big milestones to keep you motivated.
  • Untangle your mindset.
  • Learn my unique HIKE Design™ framework to sell digital products.

STEP 1:

Digital Products That Scale on an iPad

You'll create a digital product that your audience actually WANTS to buy.

  • Validate Your Digital Product Idea
  • Clearly Solve Your Audience's Problem
  • Build the Solution
  • Create Your Digital Product
  • Package and Price Your Digital Product

Bonuses:

  • (1) eBook Canva template
  • (1) Workbook Canva template
  • 75+ Jumbo pack of promotional Canva template

STEP 2:

Funnels That Scale on an iPad

You'll master the sales funnel and use it to sell naturally.

  • My Top 3 Strategic Digital Product Sales Funnels: The Double Dip Funnel™, the Triple Dip Funnel®, and the Catch 'Em Funnel™
  • Sales Funnel Basics for Digital Products
  • The Anatomy of an Irresistible Offer
  • The Money is in the Email Follow-Up
  • Optimizing Funnel Data for Better Performance
  • Organic Strategies to Promote Your Funnel

Bonuses:

  • MY Funnel Tracking Spreadsheet
  • Sales Page Planning Guides
  • Nurture Sequence Email Swipe Copy

STEP 3:

Systems That Scale on iPad

Over 50 video tutorials showing you how to build the sales funnel that will sell your digital product.

  • Building Pages in Leadpages or Elementor
  • Closing the Sale with SendOwl (Option #1)
  • Closing the Sale with ThriveCart (Option #2)
  • Nurture Your New Friends in Convertkit
  • Increase Conversions with Social Proof: Use Proof or WiserNotify for testimonials pop-ups on your pages

Bonuses

  • 4 Sales Page Templates for Leadpages and Elementor
  • 3 Checkout Cart Templates for ThriveCart
  • [VIDEO] Delivering Digital Products with Thinkific
  • [VIDEO] How to Improve Conversions with HotJar

Please note: All videos are made accessible with closed captions and searchable transcripts.

ENROLL NOW!
What's included inside the Empowered Business Lab

Plus, all the templates you could ever need!

  • Sales Page Templates, Checkout Templates, Canva Templates, Funnel Tracking Spreadsheet, and more! Jumpstart your progress and fast-track your success with my library of ready-for-you resources. $397 value

Enroll today and get $500 off our self-study version of the Empowered Business Lab!

ENROLL NOW 👇

Empowered Business Lab Logo

$997 $497

OR 3 MONTHLY PAYMENTS OF $179

The Entire Empowered Business Lab Self-Study Program

  • The Empowered Business Lab Core Curriculum (Lifetime Access, see our terms)
  • Sales Page Templates for Elementor and Leadpages
  • Checkout Templates for Thrivecart
  • Canva Templates for promo graphics, testimonial graphics, and more
  • Canva templates to help you create your eBook, digital template, digital course, and more
  • MY Funnel Tracking Spreadsheet to read and assess data

Annemarie launched 4 courses in Summer 2021 with funnels she created in the Lab and made over $25,000! 😮

"I was going through a popular blogging course and while I was learning a lot, I was frustrated that there were so many things that I "had to do" before marketing and selling my products online.

Monica's systems showed me that focusing on the part of my business that I love is actually the part that has the most earning potential. I'm even working on vacation because I'm enjoying it so much!

While going through the Lab in 2021, I created 5 funnels that brought in over $25,000 without any advertising and with marketing strictly to my small email list of subscribers.

I can't say enough about the value of this course. I got way more than I expected. I so appreciate the team's organization, attention to detail, explicit step-by-step instructions. I could go on and on! If you sign up for this course, you will NOT be disappointed!"

-Annemarie Johnson, EBL Alum

Annemarie launched 4 courses in Summer 2021 with funnels she created in the Lab and made over $25,000! 😮

"I was going through a popular blogging course and while I was learning a lot, I was frustrated that there were so many things that I "had to do" before marketing and selling my products online.

Monica's systems showed me that focusing on the part of my business that I love is actually the part that has the most earning potential. I'm even working on vacation because I'm enjoying it so much!

While going through the Lab in 2021, I created 5 funnels that brought in over $25,000 without any advertising and with marketing strictly to my small email list of subscribers.

I can't say enough about the value of this course. I got way more than I expected. I so appreciate the team's organization, attention to detail, explicit step-by-step instructions. I could go on and on! If you sign up for this course, you will NOT be disappointed!"

-Annemarie Johnson, EBL Alum

Is the Lab
right for YOU?

Who is the Lab for?

  • You're an online business owner, content creator, or blogger ready to monetize your content with a profitable product of your own.
  • You're a service provider with limited time, having difficulty scaling your business.
  • You're already selling digital products but sales aren’t going as expected, or you’re ready to enhance your product suite.
  • You're ready to scale your current business by selling digital products and turning your knowledge into a product you can sell over and over again.
  • You know that building a business takes time and takes hard work. You're ready to create something that is more hands-off and serves your audience over and over again.

Who is the Lab NOT for?

  • You are looking for a way to simply make money fast. Digital products are a great way to make money but they still take work.
  • You are looking for a program to help you create a signature program ($500+).
  • You're brand new to online business and don't want to put in the work it takes to start generating profit with digital products.
  • You are looking for an easy way to grow a business without putting in much time or effort.
  • You don't take personal responsibility and often blame the programs you take without doing what you're taught in the program.

If this sounds like you, then the Empowered Business Lab is your secret weapon to taking your business to the next level with digital products! 🚀

I'M READY TO JOIN THE LAB!

Are you ready to celebrate like my past students?

Anne Testimonial $3677
Becky Beach Testimonial

You have questions, I have answers. 👇

The Empowered Business Lab is ideal for bloggers, content creators, and online business owners who want to create and sell digital products. It is also for service providers who want to take their knowledge and turn it into a digital product.


This program will help you whether you're new to digital products, already selling digital products, or you're ready to scale your business by selling digital products.

Yes! There are so many moving parts involved with building a profitable digital product. The Empowered Business Lab will help you create a sales machine behind the products you already have, making them profitable. The program will also help you brainstorm, design, and launch complimentary products so you can build out your product suite, then multiply your revenue with order bumps, upsells, and downsells.

There are four core software programs you need to build digital products.


Landing Page Software - where you build your sales pages, we use LeadPages and Elementor for WordPress.


Design software - where you will create your digital product, we use the free software Canva and Google Sheets.


E-Commerce Software - where your customer will checkout and purchase your product, we use SendOwl and ThriveCart.


Email Service Provider - where you collect and email your customers, we use ConvertKit.


You do NOT need to use our exact tech stack to be successful in this program, these are just suggestions! You simply need a place to create a sales page, have a place for customers to checkout, and an email service provider. Please see our other FAQs for details about what to expect for costs for software.


Please note that we will not teach you how to build a website in this program.

At a bare minimum, you will need a landing page builder, email service provider, and e-commerce platform. We put together different options and our recommendations here.


If you use our preferred tech stack option, you can expect to spend about $102/month. There are cheaper alternatives we teach as well that you will find linked above.

The Empowered Business Lab is filled with detailed video tutorials, checklists, and step-by-step instructions to assist even the least tech savvy student.

We are always available over email to answer questions about the program.


You are able to add on our Empowered Business Society for just $29/month at the time of purchase which will give you access to Monica and team if you have questions you'd like to ask specific to your business. The option to add on the Society is presented after you make your purchase of the Lab.

You'll receive lifetime access to the core curriculum of the Empowered Business Lab for as long as the program is actively being sold. This includes Digital Products That Scale, Funnels That Scale, and Systems That Scale.

In the Empowered Business Lab, I'll teach you how to create a sales funnel on your own platform that will attract leads and turn browsers into buyers.


Building your business on a platform like Etsy is tough because they own your checkout system and customer data, taking a lot of the power out of your hands, including collecting emails for your email list.


In the program, I'll teach you how to take your digital products and build a sales machine on your own platform that gives you the power to connect with your customers, retarget them with other products, and upsell them with other offers, all of which is not possible with Etsy.

Absolutely! We will take you through exercises for deciding on your product idea based on what you already know and are good at, validating your product idea using free tools, and deciding what digital product to build based on our validation exercises.

In short, no! We will help you narrow your niche and product idea; however, already having an audience for a jump-off point will accelerate how fast you can sell your products.


It will work for both. The strategies and tactics in the program have been tested multiple times for both audiences.


A B2B audience sells to business owners (for example, this course is a B2B course), while a B2C audience sells to end-users (for example, a budgeting blog that sells to moms).

Yes! All the content was reviewed and updated in 2022. This update included over 15 new lessons, 10 new videos, and updates throughout the content. We review the program at least yearly for accuracy and relevancy.

Due to the digital nature of this course, all sales are final. We take your investment seriously by being incredibly transparent on this sales page and in our marketing materials. If you're unsure whether the Empowered Business Lab is a fit for you, please contact us at help@monicafroese.com so we can help you with your decision. Read our full policies in our terms and conditions.

Yes! Immediately after enrolling, you'll get access to the entire Empowered Business Lab program.

You made it to here... still on the fence?

I know you're here on this page because you're unhappy with your current business model. You need a change.

You've been giving away all your knowledge for free, and the strategies you thought would be working sooner, simply aren't.

You have a fiery passion (it's why you started your business!) and to be frank, you're smart.

I want you to know that your brain is NOT free. Just like every other job in the world, you deserve to get paid for your expertise... not just for recommending other people's products or showing someone else's ad on the platform that YOU built.

You've come this far in your business and I'm CONFIDENT that YOU have what it takes to really make something of it. I want you to be my next student featured on this page. Will you join me?

Jessica jumped in and saw RESULTS!

Jessica has a subscription box service (physical products!) and wanted to start adding digital products to her business to generate more income and become more profitable.

Learn why she took the dive and joined the Lab. She finally took action and has seen AMAZING results!

I am SO EXCITED to be your teacher.

I started my first blog in 2013 while working in corporate America and suffering from severe postpartum PTSD. Soon after having my daughter, I realized that I could turn my blog into a real business if I gave it 100%. Not only could I make an income for my family, but I could also spend more time with my daughters and give a voice to working mothers struggling with the same feelings I had.

Digital products quickly became the most profitable line item for my business. Since starting my blog, I've made millions using my unique sales funnel strategies for my digital products and courses.

If you want to learn how to create and sell digital products and take your business to the next level, you are in exactly the right place. I hope you'll join me in the Empowered Business Lab!

woman sitting talking into microphone
woman sitting talking into microphone

I am SO EXCITED to be your teacher.

I started my first blog in 2013 while working in corporate America and suffering from severe postpartum PTSD. Soon after having my daughter, I realized that I could turn my blog into a real business if I gave it 100%. Not only could I make an income for my family, but I could also spend more time with my daughters and give a voice to working mothers struggling with the same feelings I had.

Digital products quickly became the most profitable line item for my business. Since starting my blog, I've made millions using my unique sales funnel strategies for my digital products and courses.

If you want to learn how to create and sell digital products and take your business to the next level, you are in exactly the right place. I hope you'll join me in the Empowered Business Lab!

What's included inside the Empowered Business Lab

Enroll today and get $500 off our self-study version of the Empowered Business Lab!

ENROLL NOW 👇

Empowered Business Lab Logo

$997 $497

OR 3 MONTHLY PAYMENTS OF $179

The Entire Empowered Business Lab Self-Study Program

  • The Empowered Business Lab Core Curriculum (Lifetime Access, see our terms)
  • Sales Page Templates for Elementor and Leadpages
  • Checkout Templates for Thrivecart
  • Canva Templates for promo graphics, testimonial graphics, and more
  • Canva templates to help you create your eBook, digital template, digital course, and more
  • MY Funnel Tracking Spreadsheet to read and assess data

More Questions?

We're here for you! If you have a question that wasn't answered on this page, or you just need advice whether the Lab is the right fit for you and your business, just click the purple chat icon in the bottom right corner, ask your question, and a member of the Monica Froese Team will get back to you shortly!